INHALT
Initial Situation:
- Anton Paar has greatly expanded its product portfolio in the second half of its hundred-year history.
- Measuring instruments for the petroleum industry have contributed significantly to the company's success, both through organic growth (in-house developments) and acquisitions.
- The majority of the business is generated in the downstream segment, where Anton Paar enjoys a good reputation with refineries as well as with testing laboratories, blending plants or consumers of petroleum products.
- Therefore, most product specialists and sales experts focus primarily on these industry areas and are not familiar with upstream applications in detail.
|
 |